If you’ve ever felt like running your business is a constant tug-of-war — you’re not imagining it.
There’s a reason so many business owners feel torn between doing the work, managing the team, and trying to grow. It’s not that you’re doing something wrong. It’s that you’re trying to play three different roles at once.
One of the most powerful ideas I’ve come across — and one I regularly share with my coaching clients — comes from The E-Myth Revisited by Michael Gerber.
He explains that every business owner has three distinct personalities inside them:
1. The Technician – The Doer
This is the part of you that knows how to deliver the product or service.
You’re the expert. You know what good looks like. You’re the one who gets things done, and done right.
But here’s the trap: if you’re stuck in technician mode all the time, you end up building a business that depends entirely on you.
You don’t own a business — you own a job. One that never lets you clock out.
2. The Manager – The Organiser
This is the side of you that creates order, handles admin, keeps the wheels turning.
You’re looking at systems, staff rotas, emails, bills, deadlines. The manager makes sure chaos doesn’t break out.
But too much time in manager mode? You get bogged down in the weeds. You lose sight of where you’re going because you’re too busy keeping everything afloat.
3. The Entrepreneur – The Visionary
This is the part of you that’s full of ideas, big goals, and future plans.
You see opportunities. You think long-term. You’re not reacting — you’re designing.
But here’s the thing: most business owners rarely spend time in this mode. They’re too busy being the technician and the manager to truly lead the business forward.
So, which one are you right now?
Truthfully, you need all three.
But not in equal measure — and not all the time.
The businesses I coach that grow sustainably, profitably, and with purpose… are the ones where the entrepreneur is back in the driving seat.
That means:
✅ Building systems so the technician can step back
✅ Hiring and empowering people so the manager doesn’t have to micro-manage
✅ Making decisions based on where you’re going — not just today’s fires
Final Thought
At Freedom BC, we help business owners step back into their role as the entrepreneur — the one who leads, grows, and builds a business that works without them being in every part of it.
If you’ve been feeling overwhelmed, reactive, or like you’re constantly switching hats…
It’s probably because you are.
But here’s the good news:
With the right structure, support, and mindset shift — you can build a business that doesn’t just survive.
It thrives.
And gives you back your time, energy, and freedom.
Ready to start working on your business again?
📩 Let’s have a conversation. Click here