The 3 Personalities Inside Every Business Owner — And Why They’re Pulling You in Different Directions

The 3 Personalities Inside Every Business Owner — And Why They’re Pulling You in Different Directions

Running a business often feels like juggling three very different roles all at once: the Technician who does the work, the Manager who keeps things organised, and the Entrepreneur who dreams big and plans ahead. Most business owners get stuck spending all their time as the Technician or Manager — which means they never get to truly lead and grow their business. Understanding and balancing these three personalities is the key to building a business that works for you, not the other way around.

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